FREESTYLE LIBRE
FreeStyle Libre is a CGM made for managing diabetes with more ease. It’s underneath the parent company, Abbott, who our agency occasionally does work for as well. While on this account, I’ve been able to work on projects for broadcast, OLV, paid/organic social, and even a children’s book! I also helped win additional scope for this client, so we became AOR for them. And I (almost) got to meet Sherri Shepherd… so close.
TV - patient stories series
OLV - stick with you
paid social - tiktok
Senior Art Director: Olivia Gelard
Art Director: Juan Cuervo
ACD: Marcos Cantos
GCD: Lindsey Brand